Kilwins Named USA TODAY’s No. 1 Best Dessert Treat Chain
Kilwins ranked as USA TODAY’s top dessert chain, reflecting its strong consumer loyalty and franchise growth.
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Kilwins has been named the No. 1 Best Dessert/Treat Chain in the USA TODAY 10Best Readers’ Choice Awards. The brand operates nearly 190 locations across 29 states and has shown growth with 19 new openings and 31 franchise agreements signed in 2025. This award highlights Kilwins' appeal and commitment to exceptional guest experiences.
Why It Matters
This recognition may enhance Kilwins' brand visibility, potentially attracting more franchisees and impacting unit economics positively in the dessert segment.
Kilwins, a premium ice cream and confectionery franchise based in Petoskey, Michigan, has been recognized as the No. 1 Best Dessert/Treat Chain in the United States by USA TODAY’s 10Best Readers’ Choice Awards. This accolade reflects significant consumer loyalty and highlights the brand's appeal in the highly competitive dessert market. Brian Britton, the CEO of Kilwins, emphasized the importance of this recognition by stating, “This recognition is especially meaningful because it comes directly from consumers,” and noted the brand's dedication to creating happy moments through hand-crafted treats.
Founded in 1947, Kilwins operates nearly 190 locations across 29 states, making it a prominent player in the dessert industry. The company has seen considerable growth, opening 19 new locations and signing 31 franchise agreements in 2025 alone, resulting in double-digit growth in total store count. This momentum solidifies Kilwins' position as one of America's cherished dessert brands, blending traditional craftsmanship and quality ingredients with an engaging in-store experience where customers can witness the production of fresh confections.
Angie Eckelkamp, Kilwins' chief marketing officer, highlighted the brand's focus on creating memorable experiences for customers, which include enjoying ice cream and sharing chocolates among family and friends. This experiential approach is critical for franchisees, emphasizing the importance of customer engagement and brand loyalty in driving sales and expansion.
