Build-A-Bear announces fiscal Q1 2026 results, reporting revenue challenges but strategic growth plans.

Build-A-Bear Workshop reported first-quarter revenues of $125.3 million, a decrease from the previous year. Despite a drop in retail sales and e-commerce demand, the company saw a 34.1% increase in international franchise revenues. They are focused on opening new experience locations and adjusting their revenue guidance for the year.
This indicates a shift in consumer behavior which may affect franchisee unit economics, suggesting that operators need to adapt to evolving market conditions.
Build-A-Bear Workshop, Inc. announced its first-quarter fiscal results for 2026, revealing total revenues of $125.3 million, down 2.4% from $128.4 million in the prior year. However, pre-tax income rose to $23.9 million compared to $19.6 million the previous year, indicating stronger profitability despite declining revenues. The company reported diluted earnings per share of $1.45, improving from $1.17 a year ago, while adjusted EPS stood at $1.03.
In response to the economic challenges and reduced consumer traffic, Build-A-Bear has updated its fiscal outlook, lowering annual revenue guidance but maintaining a range that still exceeds last year's record. During the quarter, the company returned $14.2 million to shareholders through share repurchases and dividends. CEO Sharon Price John noted, “Although there were positive highlights for the period... our results were lower-than-expected for the quarter,” pointing to strategic initiatives under incoming CEO Chris Hurt to drive growth.
Key aspects of the quarterly performance included a 5.1% decrease in net retail sales to $113.5 million. E-commerce sales faced significant pressure, with a 26.1% drop in consolidated online orders. Conversely, commercial and international franchise revenues showed significant growth, with a 34.1% increase to $11.8 million.
Hurt emphasized the company’s strategy to expand experience locations globally, highlighting the anticipated grand opening of a new multi-level store in Orlando. Meanwhile, CFO Voin Todorovic reflected on the firm’s robust cash flow and profitability, which allowed for a total of $46 million returned to shareholders over the past year.
The mixed results and adjusted forecasts underscore the impact of market dynamics on Build-A-Bear’s operations. Stakeholders will be watching how the company adapts its strategy to navigate current economic challenges and leverage growth opportunities in the upcoming quarters.
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