Flo Rida invests in Beyond Juicery
Flo Rida joins Beyond Juicery as a franchisee, promoting growth in South Florida.
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Flo Rida has invested in Beyond Juicery + Eatery and will become a franchisee, helping to accelerate the brand's expansion in South Florida. The 50-unit chain, which reported $44 million in sales last year, aims to leverage his influence for consumer engagement and national growth.
Why It Matters
This partnership may enhance brand visibility and consumer engagement strategies, which could improve unit economics for franchisees across the system, particularly in South Florida.
Beyond Juicery + Eatery has announced a significant new partnership with Grammy-nominated artist Flo Rida, who is entering as both an equity stakeholder and franchisee. This collaboration aims to bolster the brand's presence in South Florida, where Flo Rida will leverage his cultural influence to support the juice chain's growth and enhance consumer engagement. The specific amount of investment was not disclosed; however, it is part of Beyond's broader strategy to expand its 50-unit network nationally.
Founded in 2005 in Birmingham, Michigan, Beyond began franchising in 2018 and has seen notable financial success, with sales increasing by over 10% last year to reach $44 million, according to Technomic data. Flo Rida expressed his enthusiasm for the partnership, highlighting the brand's focus on health and wellness. "What excited me wasn’t simply the opportunity to help expand a restaurant concept but the opportunity to become part of a long-term vision that’s redefining how people engage with health, wellness and lifestyle," he stated.
This venture reflects a broader trend of celebrity involvement in the restaurant industry, where prominent figures seek to combine their personal brands with food concepts. Other notable investors in the space include NBA player Jalen Brunson in Just Salad and Usher in Dave’s Hot Chicken.
