Townhouse Taps Veteran Franchise and Quick-Service Restaurant Executives to Fuel U.S. Expansion

Townhouse, the world's largest premium nail salon brand, is accelerating its U.S. expansion plans by enlisting a seasoned leadership team with extensive backgrounds in franchises and quick-service restaurants. Founded in 2018 by Juanita Huber-Millet, Townhouse has grown to operate over 45 salons in Europe and the U.S. CEO Jonathan Millet, who has a strong background in private equity and multi-unit operations, is focusing on attracting experienced franchise operators from sectors such as hospitality and quick-service restaurants.

The brand’s recent leadership appointments reflect its commitment to enhance operational efficiency and support sophisticated franchise operations. Jonathan Millet stated, "The majority of our franchise owners globally come from a quick-service restaurant or hospitality background. We’re thrilled to already be attracting operators of that same caliber here in the U.S." This indicates a strategic pivot towards acquiring experienced operators to facilitate expansion in a competitive market.

Key members of Townhouse's Franchise Support team include Joe Lewis, the U.S. Franchise Development Advisor, who brings over 25 years of experience from organizations like Smoothie King and Famous Brands International, and Jonathan Cole, the U.S. Franchisee Support Director, who has led operations at Starbucks across Europe and the Middle East, overseeing more than 1,000 locations. They will work closely with multi-unit operators looking to diversify beyond traditional quick-service models.

This expansion effort signals strong system health for Townhouse, as it seeks to leverage its leadership’s expertise to further penetrate U.S. markets with a focus on high-caliber franchise partners. The push to attract established franchisees suggests a proactive approach towards scale and sustainability in a rapidly evolving beauty services market.

Moving forward, stakeholders should watch how effectively Townhouse can integrate its new leadership with franchisee operations to maintain growth momentum while preserving the quality of guest experiences across its outlets.