Discover Strength Opens Seven New Locations While Maintaining Industry-Leading Customer Satisfaction and Retention
Discover Strength adds seven new locations, driven by consumer demand and franchisee confidence.
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Discover Strength, which offers personalized strength training, has opened seven new franchise locations across multiple states in 2026. The franchise's growth reflects a strong consumer demand and notable customer retention rates, including a Net Promoter Score of 93. This expansion brings Discover Strength's total to 41 locations since it began franchising in 2021.
Why It Matters
This expansion may compress available territories for potential franchisees in the fitness sector, indicating strong market interest and validating the brand's unit economics.
Discover Strength, a provider of personalized strength training, has accelerated its national expansion in 2026, opening seven new franchise locations across multiple states including Georgia, New Jersey, Florida, Tennessee, Texas, Missouri, and New Jersey. This growth reflects the brand's robust franchise performance, with a total of 41 locations now in operation across 15 states, of which 31 are franchise-owned.
The new locations are primarily managed by multi-unit franchisees, indicating significant confidence in the brand's business model and growth prospects. The newly opened Lake Saint Louis location even set a record for the highest number of introductory workouts in its opening week, demonstrating a strong consumer demand for Discover Strength’s unique fitness offering.
CEO Luke Carlson emphasized the brand’s innovative approach, stating, “At Discover Strength, we’ve built a model that’s fundamentally different from the traditional gym experience.” This model focuses on delivering scientifically backed strength workouts designed to be efficient, allowing members to achieve meaningful results in just 30 minutes with the guidance of certified professionals.
