Club Pilates Expanding through Large-Scale, Multi-State Deal with Area Developer Saber Ammori
Club Pilates signs multi-unit deal for 70 new studios across multiple states.
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Club Pilates has announced a multi-unit development agreement with Saber Ammori, set to introduce 70 new studios in Michigan, Maryland, and New York. This deal establishes Renew Fitness as a major multi-unit franchisee, expanding Ammori's portfolio to 84 studios. The brand continues to grow its footprint amid increasing interest in boutique fitness offerings.
Why It Matters
This substantial expansion may compress available territories for other franchisees looking to enter these markets, signaling robust demand for Pilates and potential shifts in market dynamics.
Club Pilates, the largest Pilates franchise globally by studio count, has announced a significant multi-unit development agreement with area developer Saber Ammori, committing to launch 70 new studios across Michigan, Maryland, and New York. This initiative adds to Ammori's existing portfolio of 14 active studios in the New York City area, bringing his total potential Club Pilates locations to 84 through his new franchise group, Renew Fitness, which he co-founded with Cohere Capital to facilitate this expansion.
Ammori boasts extensive experience as the Managing Member, Co-CEO, and Co-Founder of Wireless Vision, which operates over 450 T-Mobile stores nationwide. Beyond telecommunications, Ammori's investments span multiple sectors, indicating a strong background in operational management and franchise development. The financing details for this new agreement have not been disclosed, but the scale of the expansion underscores the confidence in the Club Pilates brand and its market position.
Mike Nuzzo, CEO of Xponential Fitness, which oversees Club Pilates, commented on the deal's significance, stating, "Even after twenty-plus years, Club Pilates continues to push the boundaries of boutique fitness franchising. This deal with Renew Fitness is a testament to the brand’s strength, economics, and staying power." The agreement signals healthy brand growth, with Renew Fitness set to capitalize on untapped market potential for Pilates, as Ammori noted, “There is still so much whitespace for Pilates in the U.S., and the formation of Renew Fitness will help us unlock that next phase of growth.”
