beem Brings Light Therapy to Everyday Wellness
beem Light Sauna promotes light therapy in everyday wellness with membership and treatment accessibility.
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beem Light Sauna is expanding its services by offering infrared light therapy, red light therapy, and chromotherapy to enhance wellness. The company aims to make these therapies more accessible and affordable through a membership model. A recent study indicates a rising consumer interest in light therapy, with market growth projections suggesting significant future expansion.
Why It Matters
This approach may open up new territory opportunities within the wellness sector, as consumer demand for affordable treatments increases. The focus on a membership model can positively influence unit economics for franchisees.
beem Light Sauna, a new wellness brand specializing in light therapy, is aiming for rapid expansion by making light-based treatments accessible to everyday consumers. The brand currently offers three types of therapy: infrared, red light, and chromotherapy. Jonathan Dibernard, the director of education at beem, emphasizes that “beem sits at the intersection of biohacking, recovery and modern wellness,” highlighting the cellular benefits of light therapy. This includes improved muscle recovery, enhanced sleep, and increased collagen production.
Consumer interest in light therapy is surging, with a peer-reviewed study indicating a 118% rise in Google searches for related terms since early 2024, and the popularity of the “Red LED light therapy” hashtag on TikTok exceeding 70 million views. Market research from Grand View Research forecasts the red light therapy market will grow significantly, from $533.8 million in 2025 to over $1.13 billion by 2033, reflecting a growing consumer base and potential for franchise investment.
beem's model is designed to maximize client engagement and retention through a membership-driven structure that offers reduced rates for frequent sessions, encouraging consistency in therapy use. Dibernard notes, “Like exercise or nutrition, light therapy works best when used consistently,” with optimal results typically observed after two to four sessions per week within the first couple of months.
