Another Broken Egg Cafe Promotes Chris Eby to VP of Development

Another Broken Egg Cafe has announced the promotion of Chris Eby to Vice President of Development, signaling a strategic focus on disciplined franchise growth as the brand aims to expand its presence in key markets across the United States. Eby brings over 30 years of business experience and 18 years specifically in franchising to this role. He has been with Another Broken Egg Cafe since 2021, initially serving as Director of Franchise Sales, and has significantly contributed to the brand’s growth by averaging more than 25 units sold annually and redesigning lead generation and pipeline processes.

Jorge Salvat, President and CEO of Another Broken Egg Cafe, emphasized Eby's instrumental role in building the brand's development engine, remarking, "Chris has been instrumental in building the franchise development engine that has made Another Broken Egg Cafe a leader in the daytime dining space." The promotion reflects a commitment to fostering relationships with franchisees and ensuring that new partnerships align with market opportunities. Eby’s deep familiarity with the franchising community positions him well to implement effective support systems for incoming franchisees.

In his new role, Eby is set to enhance the brand’s franchise development strategy, focusing on improving real estate decisions, refining the franchise sales approach, and implementing a new incentive program for franchise growth. His past experience includes a notable tenure at Firehouse Subs, where he was responsible for acquiring over 300 new franchisees during a critical growth phase.

Expressing his commitment, Eby stated, “I’m honored to step into this role... That’s what I’m focused on now – making sure every new franchisee partner has the support, real estate guidance and operational clarity to open strong and build profitable cafes in their communities.”

As Another Broken Egg Cafe continues to solidify its expansion plans, Eby’s leadership may be pivotal in navigating the franchise landscape, particularly regarding the brand's development strategies and support systems for franchisees. Watching how these initiatives unfold will provide insights into the brand’s growth trajectory in the coming months.