East Coast Wings + Grill Expands in the Piedmont Area of North Carolina
East Coast Wings + Grill announces expansion in North Carolina with new location by multi-unit owners.
auto_awesome
East Coast Wings + Grill is expanding into the Piedmont area of North Carolina with a new location developed by longtime franchisees Brent and Sherry Weaver. Set to open in Q2 2027, the restaurant will serve as an anchor for a new retail center that reflects the brand’s growth in a top franchise market.
Why It Matters
This expansion suggests potential shifts in territory availability as multi-unit operators build tailored locations that can influence unit economics positively for franchisees considering similar strategies.
East Coast Wings + Grill (ECW+G), a full-service family dining franchise, is set to expand in North Carolina's Piedmont area with a new location developed by seasoned multi-unit franchise owners Brent and Sherry Weaver. This marks the couple's ongoing commitment to the brand, having previously operated several ECW+G locations, including those in Winston-Salem and Mt. Airy. The new restaurant is projected to open in the second quarter of 2027 and aims to cater to the local demand for more full-service casual dining options specializing in wings, offering over 50 flavors and multiple heat levels.
The Weavers, who have deep roots in Davidson County and currently live in Lexington, NC, are leveraging their extensive experience with the franchise for this new development. Brent Weaver highlighted the significance of this venture, saying, “The Piedmont area is in need of more full-service wing spots, and we knew we were the ones to expand it.” Their project also reflects a strategic approach to real estate, as they plan to develop the site from the ground up and serve as their own landlords. This move underscores a focus on unit-level economics, which ECW+G CEO Sam Ballas emphasized as crucial for franchise success.
In addition to the restaurant, the Weavers aim to create a retail center where the new ECW+G location serves as the anchor. The couple has future-oriented plans for generational transfer to their son, Andrew, ensuring the family's investment remains in the local community.
The expansion aligns with current franchise growth trends in North Carolina, recently recognized as one of the top markets for franchise development by the International Franchise Association. The Weavers’ decision to develop their own site will likely enhance their long-term operational viability and profitability within the system.
Going forward, the essential consideration will be how quickly the new location can navigate development timelines and what impact it will have on overall system health as franchise growth accelerates in the region.
More in Real Estate
Fast-growing Dutch Bros is buying up to 65 Salad and Go locations
Dutch Bros acquires up to 65 Salad and Go locations as part of its growth strategy.
East Coast Wings Announces Franchise Expansion in North Carolina
East Coast Wings expands in North Carolina with new franchise location slated for 2027.
Level99 Lands Another $50M Investment From Panera Founder Ron Shaich
Level99 secures $50M funding to accelerate its national expansion in the eatertainment sector.