Amid the Pilates Boom, This Franchise Founder Keeps the Focus on Form
The Daily Pilates expands with new studios focused on mindful, intentional workouts.
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The Daily Pilates, founded by Lily Collins-Sak in 2015, plans to open three additional studios this summer, bringing its total to 13 by the season's end. The franchise emphasizes proper form and community engagement, with an initial investment requiring between $450,714 and $850,520, including a $50,000 franchise fee and a 7 percent royalty fee.
Why It Matters
The focus on community-oriented franchisees may influence new territory availability, while the unit economics suggest a potentially favorable average unit volume of $866,195, which might appeal to multi-unit operators.
The Daily Pilates, founded by Lily Collins-Sak in 2015, is set to expand to a total of 13 studios by the end of summer 2023. Currently housing 10 operational studios, the brand plans to open three additional locations following a strong commitment to enhance its presence in the boutique fitness sector. The Daily Pilates distinguishes itself by emphasizing proper form and somatic cueing, aiming to provide a mindful workout experience as opposed to simply focusing on aesthetics.
Collins-Sak's background as both a personal trainer and a physical therapy technician plays a crucial role in the studio's fitness philosophy, which integrates strength training, cardio, and high-intensity interval training. "I wanted to continue to spread this workout and these beautiful studios," Collins-Sak stated, reflecting on her journey from personal training to franchise ownership, as she recognized the potential for greater reach through this model.
Each franchise studio has an initial investment ranging from $450,714 to $850,520, which includes a $50,000 franchise fee. The brand operates under a royal structure of 7% of sales coupled with a 2% investment into a marketing fund. The timeline for launching a new studio is typically between six to nine months. Financially, the average unit volume for the three Georgia studios that were operational throughout 2022 reported approximately $866,195.
