American Family Care Appoints Rhett Lankford as President
New president at American Family Care aims to enhance franchise owner support and operational efficiency.
auto_awesome
American Family Care (AFC), the nation's largest urgent care provider with over 400 clinics, has appointed Rhett Lankford as President. Lankford brings extensive experience in healthcare and MSO services, aimed at increasing operational efficiency and enhancing support for franchise owners as AFC continues its growth trajectory in the urgent care sector.
Why It Matters
This transition in leadership may enhance the tools and resources available to franchisees, improving unit economics and operational efficiency as the company scales.
American Family Care (AFC), the largest network of urgent care clinics in the United States with over 400 locations, has appointed Rhett Lankford as President, reporting directly to CEO Jeremy Morgan. Lankford's extensive background in healthcare and Management Services Organizations (MSOs) positions him to enhance AFC's infrastructure and operational capabilities. Prior to this role, he served as Senior Vice President and General Manager at NAPA Managed Services, where he was responsible for operational performance across various medical institutions. Lankford also has experience in health industry advisory at PricewaterhouseCoopers and has completed executive training at The Wharton School.
Jeremy Morgan expressed enthusiasm about Lankford's addition, stating, "His operational and financial expertise, along with his deep experience with MSO platforms, will be instrumental as we build the next generation of support services for our franchise network." This appointment signals AFC's commitment to strengthening support for its franchisees, emphasizing growth in patient volume, operational efficiency, and enhanced care experiences.
Lankford expressed his excitement about joining AFC during a pivotal time for healthcare, as he noted, “Patients increasingly expect care that is easy to access, connected and responsive to their needs, and AFC is uniquely positioned to meet them where they are.” His focus on developing tools and systems to support franchise owners suggests a strategic shift towards reinforcing local clinic capabilities and improving patient care accessibility.
