ALWAYS BEST CARE NAMES FRANCHISE MARKETING VETERAN RACHEL VAUGHN CHIEF MARKETING OFFICER
Always Best Care expands leadership to enhance franchisee support and marketing strategies.
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Always Best Care has appointed Rachel Vaughn as Chief Marketing Officer to support the brand's growth. With over two decades of franchise marketing experience, Vaughn will work closely with the brand's 115 franchisees to modernize marketing efforts and improve the customer experience.
Why It Matters
This leadership change may enhance local marketing capabilities for franchisees, potentially improving unit economics and competitive positioning in the senior care sector.
Rachel Vaughn has been appointed as Chief Marketing Officer for Always Best Care Senior Services, bringing over 20 years of franchise marketing expertise to the role. Previously, Vaughn held the same position at Salon Lofts, where she was instrumental in marketing and customer experience for one of the largest salon suite platforms in the nation.
In her new role at Always Best Care, Vaughn will be responsible for leading the company’s marketing strategy, brand development, customer experience, and marketing technology efforts. The senior care brand, which operates 115 locations, is entering a new phase of expansion, and Vaughn’s appointment signals a strategic emphasis on strengthening local marketing, modernizing marketing capabilities, and enhancing support for franchisees to better connect families with essential care services.
Jake Brown, President and CEO of Always Best Care, emphasized the importance of Vaughn's experience in the franchise sector, stating, “As we continue to grow, we wanted a marketing leader who understands franchising, knows how to build brands at scale and shares our commitment to helping franchisees succeed.” Vaughn herself expressed her passion for the brand’s mission, drawing from personal experiences with aging family members which shaped her views on the significant impact of caregiving.
