Zaxbys Signs Second Chicagoland Development Deal as Midwest Expansion Gains Momentum
Zaxbys expands presence in Chicagoland with second multi-unit development deal.
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Zaxbys has signed a seven-restaurant development agreement in Chicagoland, marking its second multi-unit deal in the area. This expansion follows the opening of its first restaurant in the Chicago DMA and aims to capitalize on the region's strong population growth and favorable market conditions.
Why It Matters
This expansion may compress available territories in the Chicago area, indicating Zaxbys’ commitment to growth and the potential for increased competition among franchisees in the Midwest.
Zaxby’s, the Georgia-based quick-service restaurant (QSR) franchise recognized for its Chicken Fingerz™ and signature sauces, has announced a significant expansion in the Chicagoland area with a new development agreement to open seven restaurants. This marks Zaxby’s second multi-unit deal in the Chicago market, reinforcing its strategy to grow beyond its Southeastern origins. The local entrepreneur driving this initiative is attracted by Zaxby’s compelling unit economics and the brand’s positive growth momentum within the Midwest.
Previously, Zaxby’s secured another multi-unit agreement in Chicagoland in 2025 and launched its first restaurant within the Chicago Designated Market Area (DMA) in Plainfield earlier this year. This expansion strategy highlights Zaxby’s focus on Chicago, a key priority market due to its population growth in surrounding suburbs, bustling commuter corridors, and conducive conditions for their adaptable restaurant formats.
Russ Holland, Chief Development Officer at Zaxby’s, stated, “The response we’ve seen in Chicagoland has validated what we believed about the market from the beginning. Between the success of our Plainfield opening and the strong interest from experienced operators, we’re building meaningful momentum in the region.” This sentiment suggests that Zaxby’s is not only gaining traction but is also establishing itself as a long-term growth brand in the Midwest.
Overall, Zaxby’s current push to add a total of seven new restaurants in Chicago aligns with its broader business strategy focused on high-growth markets and an off-premise-centric operating model. As of now, Zaxby’s operates over 1,000 locations across the U.S., and its dedication to quality has earned it recognition in various industry rankings.
Going forward, the brand’s ability to sustain this rapid expansion pace will depend on its success in attracting the right local operators and managing operational scalability in a competitive market.
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