Togo's expanding with tech-centric prototype, broker-sourced leads
Togo's Sandwiches partners with Franchise FastLane for major Western U.S. expansion and next-gen restaurant model.
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Togo's Sandwiches is set to expand in the Western U.S. with a new tech-centric 3.0 restaurant model, partnering with Franchise FastLane's CarPool program to enhance franchise development. The chain, with over 170 locations, aims to leverage modern operational strategies to boost performance in a growing sandwich market expected to reach $72.43 billion this year.
Why It Matters
This expansion strategy and innovative model may unlock new territories for franchisees and could positively impact unit economics by driving higher average unit volumes.
Togo's Sandwiches, a West Coast sandwich chain founded in 1971, is initiating a significant expansion in the Western U.S. by collaborating with Franchise FastLane's CarPool program. This partnership enables Togo's to implement its next-generation 3.0 restaurant model and is part of a strategy to tap into a U.S. sandwich market projected to reach $72.43 billion in 2026. Currently, Togo's operates over 170 locations across California, Arizona, Nevada, Oregon, and Washington, and aims to increase its footprint through broker-sourced leads and a refined discovery process.
The new operational model, known as the 3.0 format, is designed to enhance average unit volumes relative to Togo's legacy stores. John Dyer, vice president of franchise development at Togo's, emphasized the company's readiness for growth, stating, "We have 55 years of product credibility, a next-generation operating model that's proven itself, and now the right partner to scale it." This statement reflects the brand's confidence in leveraging its established market presence to navigate the expansion successfully.
Franchise FastLane's CarPool program provides Togo's with critical infrastructure needed to streamline the expansion process, including territory checks, marketing, compliance oversight, and proprietary technology. Tim Koch, president of Franchise FastLane, acknowledged Togo's potential for growth, remarking, "Togo's has the heritage, the product, and now the infrastructure to grow significantly."
Additionally, Togo's will benefit from access to FastLane’s MasterMind program, fostering a collaborative environment where franchise founders and executives share operational insights aimed at enhancing franchisee support systems. This partnership suggests a strategic focus on maintaining control over the sales pace while accelerating growth through enhanced operational support.
The elevated unit expansion signals robust health within the Togo's franchise system, reflecting a well-considered approach to scaling the brand. Observers may look to how quickly this momentum can be maintained through the active engagement of broker-sourced leads and the efficacy of the new operational model.
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