Service Experts Expands Texas Footprint with New Greater Houston Franchise Agreement
Service Experts expands its Texas operations with a new franchise agreement in Greater Houston.
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Service Experts has signed a franchise agreement to open a new location in the Katy and Sugar Land communities of Greater Houston, operated by experienced franchise owners Steve and Logan Marullo. The new location will leverage Service Experts’ operational support and infrastructure and is planned to open later this year.
Why It Matters
This expansion suggests increased demand for HVAC services in Greater Houston and may compress available territories for prospective franchisees in the area.
Service Experts has secured a new franchise agreement to expand its presence in Texas, specifically in the Katy and Sugar Land areas of the Greater Houston region. This new location will be managed by the father-son duo, Steve and Logan Marullo, who are seasoned franchise owners with extensive experience in scaling service-driven businesses. Their planned opening is set for later this year.
The agreement is a strategic addition to Service Experts' existing operations in Texas, aligning with the brand’s established model that combines 30 years of experience in the residential HVAC sector with robust national support systems. Nick Ridgway, Vice President of Franchise Development for Service Experts, remarked on the partnership, stating, "Steve and Logan understand what it takes to build successful businesses, lead teams, and serve customers at a high level."
Steve Marullo brings over 20 years of expertise in chemical sales and a background in the U.S. Navy, while Logan Marullo has shifted from a successful career in software and tech sales to join his father in this franchise venture. Their decision to partner with Service Experts was influenced by the company’s solid operational infrastructure, which they deem essential for ongoing success in the competitive HVAC market. “What stood out to us about the Service Experts opportunity was the strength of the platform and the people behind it," Steve noted.
