Service Experts Expands Texas Footprint with New Greater Houston Franchise Agreement
Service Experts expands franchise agreements in Greater Houston, targeting Katy and Sugar Land.
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Service Experts has signed a new franchise agreement in Greater Houston, Texas, with an experienced father-son team, marking its second franchise development in the area within two months. The new location aims to leverage Service Experts’ established infrastructure and operational support, contributing to the brand’s expansion efforts in the state.
Why It Matters
This expansion reflects ongoing demand for HVAC services and may compress available territories for future franchise agreements in the area. The entry of experienced franchisees also suggests a potential for solid unit economics, benefiting both the new franchisees and the brand.
Service Experts, a leading residential HVAC service company, has signed a new franchise agreement to expand its footprint in Texas, targeting the Katy and Sugar Land communities in the Greater Houston area. This agreement will be operated by the father-son duo, Steve and Logan Marullo, both experienced franchise operators with backgrounds in service-based businesses. The new location is slated to open later this year, marking the second franchise agreement for Service Experts in Texas within just two months.
The Marullos bring a wealth of experience to the table; Steve has over 20 years in chemical sales following his service in the U.S. Navy, while Logan possesses a strong background in software and technology sales. Their mutual success in building and growing businesses made them an attractive match for the Service Experts franchise model, which benefits from more than 30 years of operational experience and extensive support from one of the largest HVAC platforms in the nation. Nick Ridgway, Vice President of Franchise Development, expressed confidence in the Marullos, stating, “They’ve already demonstrated success as franchise operators, and we’re excited to partner with entrepreneurs who recognize the value of combining local ownership with a proven operating platform.”
