Pura Vida Miami snags execs from Sweetgreen, Shake Shack, and Oakberry
Pura Vida Miami expands leadership team with recruits from Sweetgreen and Shake Shack.
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Pura Vida Miami has appointed three new executives from well-known brands, enhancing its leadership team as it positions for national expansion. The fast-casual chain is backed by private-equity firm TSG Consumer and operates in multiple states including Florida and New York.
Why It Matters
These leadership changes may enhance unit economics for Pura Vida, improving operational efficiency and market positioning as the brand targets national growth.
Pura Vida Miami has announced the appointment of three new executives to its leadership team, signaling a strategic focus on national expansion following a private-equity investment. Chad Brauze, previously the head of culinary at Sweetgreen, has been named chief culinary officer. Brauze brings extensive culinary experience, having also worked with Burger King and Chipotle, and spent nearly three years at Sweetgreen. His appointment indicates a shift towards enhancing Pura Vida's culinary offerings as it seeks to refine its menu ahead of expansion.
Andrew McCaughan, formerly with Shake Shack, has taken on the role of chief development officer. With a remarkable 16-year tenure at Shake Shack, he played a crucial role in scaling the brand from a single New York City location to an internationally recognized chain. His experience in development is expected to facilitate Pura Vida's ambitious growth plans across various states, including Florida, New York, California, Maryland, Virginia, and New Jersey.
Bruno Cardinali, who served as the global CMO of Oakberry and has a notable background at Popeyes, joins Pura Vida as the chief marketing officer. Cardinali is recognized for leading the launch of Popeyes' famous chicken sandwich, which significantly boosted the brand's visibility during the Chicken Sandwich Wars. His marketing expertise is likely to play a vital role in elevating Pura Vida's brand presence as it prepares for broader market reach.
