Primrose Schools® Secures 27 New School Commitments, Fuels New Market Expansion and Introduces New Executive Leadership Team
Primrose Schools secures 27 commitments and unveils new leadership to drive education franchise growth.
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Primrose Schools has secured commitments for 27 new franchise locations, including 11 schools from two development agreements. The company is expanding into new markets, including Utah, with ten new openings this year. A new executive leadership team has been introduced to support these growth initiatives and improve franchisee support.
Why It Matters
This expansion may create opportunities for franchisees in previously untapped territories, reflecting a strong commitment to growth within the education sector.
Primrose Schools has announced the commitment of 27 new franchise locations as part of its expansion efforts in 2026, including five single-school commitments and two development agreements representing 11 future schools each. This strategic move emphasizes Primrose's momentum and market growth, marking new entries into states such as Utah and the opening of its first school in Louisiana. Overall, the company has launched 10 new schools this year and intends to continue its expansion in key markets, including Phoenix, Detroit, New York, Philadelphia, Boston, Memphis, and Southern California.
The announcement also highlights significant changes in the company's executive leadership team, which is tasked with driving the long-term growth and sustainability of the brand. Key figures include David Berg as CEO, who articulated the organization’s vision for sustainable franchise development, and Dr. Amy Jackson as Chief Franchise Officer, who is set to enhance support for both new and existing franchise owners. Other notable leaders include Rob Gray as CFO, Greg Foglesong as Chief Commercial Officer, Pam Turner as Chief of Staff and CIO, and Kristin Goran as Chief Legal Officer.
David Berg emphasized the organization's commitment to maintaining high standards, stating, "It's easy to announce growth in franchising. What's harder, and what matters more, is building a premier, proven system where every new school raises the bar." This statement reflects Primrose's strategic approach to franchise development.
