Mike’s Red Tacos Franchise Names Patrick Cunningham CDO

Mike’s Red Tacos, a San Diego-based franchise specializing in beef birria, has appointed Patrick Cunningham as its chief development officer. Cunningham brings significant experience from previous leadership roles at notable brands such as Bobby’s Burgers by Bobby Flay, Little Caesars, and Inspire Brands. In his new role, he will spearhead the company’s market expansion, franchisee relations, and growth strategy.

In his statement, Cunningham acknowledged the progress Mike’s Red Tacos has made, describing the brand as having a “strong foundation backed by an experienced, forward-thinking leadership team” that is capable of scaling the concept. He highlighted the growing popularity of birria in the fast casual segment, expressing enthusiasm for building on the existing momentum and expanding the brand into new markets nationwide. Cunningham emphasized the importance of fostering a collaborative environment, stating, “I believe that my role is to make sure we are delivering on a strategy at a high level, but diving in and getting into the weeds when we need to deliver what is needed.”

Vincent Montanelli, president of Mike’s Red Tacos, expressed confidence that Cunningham’s extensive experience in the quick-service restaurant industry will be pivotal in driving the brand’s next growth phase. Montanelli remarked, “Patrick has an impressive track record and shares our enthusiasm for the brand. We’re thrilled to have him on board.”

Cunningham is known for his belief in creating opportunities for entrepreneurs through the QSR industry and underscores the necessity for franchise owners to be actively involved in their businesses for success. “Franchising does not mean a ‘business in a box.’ While the systems and processes may be in the playbook, it is up to you to execute and to execute well; you need to be very close to the business,” he stated.

Founded in 2021 by Mike Touma, Mike’s Red Tacos quickly evolved from a food truck to brick-and-mortar locations, with the first opening in 2022 and a second planned for 2024. Amid a solid investment from industry professionals, the brand has over 200 franchise locations in development and strong engagement with millennial and Gen Z consumers via social media. This strategic appointment suggests a focused approach toward enhancing brand awareness and expanding its footprint nationally, reflecting the company's priorities for growth.