Mike’s Red Tacos Announces Multi-Unit Franchise Agreement to Open 18 Restaurants Across Los Angeles and Orange County
Mike's Red Tacos signs agreement for 18 new locations in LA and Orange County, reflecting strong demand.
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Mike's Red Tacos has signed a multi-unit franchise agreement with JM Foods to open 18 locations across Los Angeles and Orange County. This expansion follows the brand's growth from a food truck to over 200 units nationally, reflecting increasing demand for its authentic birria offerings. The experience of the franchise ownership group adds confidence to the brand's strategic growth in these markets.
Why It Matters
This expansion could compress available territories in the Southeast, highlighting the brand's rapid growth and potential challenges for franchisees seeking to enter this competitive market.
Mike’s Red Tacos has announced a multi-unit franchise agreement with JM Foods to open 18 new restaurants across Los Angeles and Orange County. The agreement is spearheaded by veteran restaurant operators Victor Fiss and John Thomas, who have over 30 years of combined experience in the industry and are recognized for their operational expertise. This growth marks an important milestone for Mike’s Red Tacos, which has previously built a strong brand identity with two successful locations opened within the last four years and over 200 units already committed nationwide.
The franchise gained popularity as a food truck in 2021, featuring its signature birria tacos and unique culinary offerings characterized by the tagline “the dip is worth the drip.” The brand's appeal is particularly strong among Millennial and Gen Z consumers who seek authentic dining experiences with shareable moments. John Thomas emphasized his excitement about the brand by stating, “After visiting Mike’s Red Tacos and trying the food for ourselves, we knew right away it was something special.”
Vince Montanelli, President of Mike’s Red Tacos, expressed confidence in the JM Foods partnership, highlighting the duo’s extensive experience in successfully operating restaurants in Southern California. Their history of building strong teams and focusing on hospitality suggests that they will effectively introduce the Mike's brand into the new markets.
