Little Greek plans up to 30 Florida restaurants under franchise agreement
Little Greek signs deal for up to 30 new Florida locations as it aims for statewide growth.
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Little Greek Fresh Grill has partnered with Foti Gianniosis to develop up to 30 new locations in Florida over the next decade, building on the brand's current 35 units. The first restaurant will open in Boca Raton, with strategic expansion into areas like Fort Lauderdale and Miami. The brand is also exploring growth in Texas and a delivery model with promising sales growth.
Why It Matters
This expansion may compress available territories in Florida, intensifying competition among franchisees for prime locations. Additionally, the brand's growth strategy suggests potential shifts in unit economics, particularly with their low-investment model.
Little Greek Fresh Grill has entered a franchise agreement with Foti Gianniosis to develop up to 30 new restaurants across Florida over the next decade. This initiative is part of the brand's strategy to expand to a total of 100 restaurants within the state. Gianniosis, who already operates a location in Tampa, is set to launch the first of these new locations in Boca Raton.
Little Greek currently has 35 operational locations in Florida and aims to leverage its growing supply chain and brand recognition to move into key areas like Fort Lauderdale, Miami, Naples, Jacksonville, and the Florida panhandle. Little Greek President Nick Vojnovic highlighted the success in existing markets, stating, "We have had great success in Tampa and Orlando, and there are only a few possible locations left."
In addition to the Florida expansion, Vojnovic noted that the brand is also looking to grow in Texas, particularly in Dallas, Austin, and Houston. The focus on expanding through franchising is intensified as Little Greek seeks new franchise partners, especially those who are hands-on owner-operators and are interested in the brand's low-investment, small-restaurant model. The initial investment for a new franchisee ranges from $150,000 to $350,000.
