Freddy’s Frozen Custard & Steakburgers® Expands to The University of Notre Dame
Freddy's expands into university settings with new location at Notre Dame.
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Freddy’s Frozen Custard & Steakburgers is opening a new location at the University of Notre Dame in August, part of its strategy to expand into non-traditional venues. The restaurant aims to cater to the campus community, promoting its made-to-order offerings. The location reflects Freddy's commitment to growth in high-traffic areas for increased brand visibility.
Why It Matters
This expansion into a university setting may enhance brand awareness and drive foot traffic, potentially affecting unit economics as Freddy’s explores new customer demographics.
Freddy's Frozen Custard & Steakburgers is expanding its presence with a new location at the University of Notre Dame, set to open in August 2026 within the LaFortune Student Center. This restaurant will be part of the brand's strategy to penetrate university communities across the country. The decision to establish a presence at Notre Dame aligns with Freddy’s growth focus on non-traditional venues, allowing for increased brand visibility and accessibility among students and faculty.
Chris Dull, the President & CEO of Freddy’s, expressed enthusiasm about the opening, stating, “Opening at the University of Notre Dame represents an exciting opportunity to introduce Freddy’s to one of the nation’s most recognized and respected university communities.” He emphasized the brand's commitment to providing cooked-to-order menu offerings paired with genuine hospitality, thus aiming to integrate deeply into the campus culture and experience.
The new unit will be owned and operated by SK Weaver Holdings, led by seasoned franchisee Ken Weaver, who has experience in the restaurant sector. Weaver noted the distinctiveness of the Notre Dame community, describing it as having "a strong culture, loyal traditions and constant energy throughout the year." He sees a significant opportunity for Freddy's to enhance the dining choices available on campus.
