Church’s Texas Chicken adds a chief commercial officer

Church’s Texas Chicken has appointed Kevin Nemeth as its new chief commercial officer. Nemeth, who previously served as the chief digital and marketing officer for Authentic Restaurant Brands, will lead the Atlanta-based chicken quick-service restaurant's commercial strategy. His responsibilities include brand management, marketing, digital initiatives, customer relationship management, guest engagement, menu strategy, pricing, product innovation, and overall revenue growth.

Nemeth brings over 15 years of diverse experience from various sectors, including restaurants, retail, and financial services. His notable prior role at Popeyes saw him significantly boost digital sales from approximately 4% to nearly 20% of total sales and play an essential part in the launch of Popeyes Rewards, which achieved over 5 million users in its first six months.

In a press release, CEO Roland Gonzalez highlighted the significance of Nemeth's appointment, noting that the brand is "entering an important phase of growth." He emphasized the need to connect with guests in more relevant and measurable ways, with traffic and guest engagement being critical for success. Nemeth echoed these sentiments, stating, "Church's is a brand with a strong foundation and a lot of opportunity ahead," expressing his enthusiasm for building on this potential and supporting the brand's future direction.