Built for the Future of Fast Casual: TOGO’S Sandwiches Taps Franchise FastLane to Expand its Next-Gen Concept
TOGO'S Sandwiches partners with Franchise FastLane to propel its next-gen 3.0 expansion model across the U.S.
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TOGO'S Sandwiches is set to expand its next-generation 3.0 model across the Western United States through a partnership with Franchise FastLane's CarPool program. The brand currently operates over 170 locations and aims to modernize its restaurant experience with new technologies and an updated menu. This new model promises to boost average unit volumes significantly compared to traditional stores.
Why It Matters
The introduction of the 3.0 model may enhance unit economics for franchisees by increasing throughput and streamlining training processes, potentially making the franchise more attractive to new multi-unit operators.
TOGO’S Sandwiches is set to expand its next-generation 3.0 concept across the Western United States by partnering with Franchise FastLane's CarPool program. Founded in 1971 and known for its premium hand-sliced sandwiches, TOGO’S aims to capitalize on the booming U.S. sandwich market, projected to reach $72.43 billion in 2026. Currently, the brand boasts over 170 locations either open or in development across five states: Arizona, California, Nevada, Oregon, and Washington.
The new 3.0 model features a modernized restaurant experience, incorporating a pay-first operating platform that integrates with third-party delivery services and a kiosk ordering system to reduce customer wait times. Additionally, the introduction of a combi oven has expanded the menu to include hot sandwiches like cheesesteaks and French dips. Early results indicate that 3.0 locations are generating higher average unit volumes compared to legacy stores, and a streamlined training model promises faster onboarding for new staff.
John Dyer, Vice President of Franchise Development at TOGO’S, emphasized the significance of this effort, stating, “We have 55 years of product credibility, a next-generation operating model that’s proven itself, and now the right partner to scale it.” The collaboration with Franchise FastLane was intentional; the brand's leadership recognized that broker-sourced leads typically yield higher conversion rates and refined the franchise discovery process for potential franchisees.
Tim Koch, President of Franchise FastLane, further supported this initiative by stating, “TOGO’S has the heritage, the product, and now the infrastructure to grow significantly.” The partnership indicates a strategic move towards achieving a robust expansion while ensuring franchisee confidence throughout the decision-making process.
As TOGO'S embarks on this new phase of growth, monitoring the brand's ability to maintain this momentum through ongoing franchisee acquisitions will be essential. The expansion pace may signal overall system health and market adaptability in the fast-casual segment.
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