Alex Clark on The Big Biscuit’s Intentional Approach to Innovation and Growth
The Big Biscuit focuses on data-driven growth and innovation as it prepares to expand its franchise footprint.
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Alex Clark, vice president of finance at The Big Biscuit, outlines the brand’s intentional growth strategy, backed by accurate data and technology integration. With 23 corporate locations and plans to expand its franchisee network, The Big Biscuit is actively working on new developments, including franchises in Columbia, Missouri.
Why It Matters
The emphasis on technology and accurate data may enhance unit economics for franchisees, potentially improving performance and decision-making in new territories.
The Big Biscuit, a Kansas-based restaurant chain, is poised for expansion under the guidance of Vice President of Finance Alex Clark. The brand currently operates 23 corporate locations and has recently bolstered its franchise count to nine, marking a significant step towards achieving a balanced portfolio of corporate and franchise units. The company has established proof of concept with a total of 31 locations and is actively working to grow its franchisee footprint.
Clark emphasized the importance of a focused financial strategy, stating, "From the time I started working with [The Big Biscuit], our focus was to get that data accurate, to be really spot on, so that potential franchisees can really see how our stores are performing." This commitment to transparency is reflected in the recent updates to their Franchise Disclosure Document (FDD), which aims to provide potential franchisees with clear and actionable financial insights.
The brand's expansion strategy involves securing letters of intent for new franchise locations, including a site in Columbia, Missouri, which is currently in the build-out phase. Clark projects that by the end of 2026, The Big Biscuit will be in a fundamentally different position regarding its franchise network.
In addition to financial transparency, The Big Biscuit is enhancing its technological capabilities to support growth. Clark has introduced initiatives such as an online training platform and a cashless tip solution, which facilitates operational efficiencies and allows staff to focus on enhancing guest experiences. This data-driven approach is part of a broader strategy to streamline operations and innovate menu offerings, ensuring that the brand maintains its commitment to quality while scaling.
The pace of The Big Biscuit's expansion, now focused on balancing corporate and franchise ownership, signals strong system health and growing confidence in the brand's market potential. Moving forward, the brand's ability to execute this strategy might depend on how effectively it integrates new franchise locations and ensures operational consistency across its expanding network.
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