360 Painting Franchise Gives Executive a Second Act

Tom Vess, a former CEO from the beverage industry, has transitioned into the home services sector by partnering with 360 Painting in Jacksonville, Florida. His franchise operation began in April 2021 and now covers all four counties in Northeast Florida: Clay, Duval, Nassau, and St. Johns, with the acquisition of two additional territories. Vess chose 360 Painting under Premium Service Brands (PSB) after extensive research, citing the brand’s scalability and strong support system. According to Vess, “PSB has been a great business partner. Their continued support has helped us reach new sales revenue goals year after year.”

Since its inception, Vess's franchise has expanded to include three full-time sales representatives and over 20 contractors responsible for various painting services for both residential and commercial clients. The operations follow a structured process that includes planning, prepping, and painting, which ensures attention to detail and client satisfaction. Vess focuses on organizational management, sales strategies, and community networking as integral components of daily operations.

In addition to residential projects, Vess has strategically intensified his efforts in securing commercial contracts, recognizing their potential to significantly elevate business revenue. He emphasizes the pressing need for new franchise owners to be prepared for the hard work required to successfully establish their businesses. Vess advises those interested in the home services sector to adhere closely to established processes within their franchises for effective growth. He expressed a sense of reluctance about not starting this venture earlier, stating, “Either you work for yourself and make your own success, or you work for someone else and make theirs.”

Vess finds notable satisfaction in fostering a cohesive team that shares in the company’s vision and successes, highlighting the importance of professional development amongst employees. As he continues to grow his business, the landscape for home services franchises appears ripe for development and success, suggesting potential expansion opportunities for those who prioritize strong operational processes and support networks.